Audience Research from Lucy Gosling on Vimeo.
Audience Research Video Questions (left)
Target Audience Questionnaire (below)
After undertaking some interviewing with 5 different individuals of different genders and ages I have found out some information relevant to my product of a music video. For a music video to be successful in advertising it's song it needs to be engaging and attractive to the target audience. I have found that Females are my main choice of audience. Ranging from the ages of 17-40 this is a very vast age group but due to the lyrics and tone to the song it is seen as very 'Inspirational'. With this factor I find it can connect with a large age group of people. 
Amy Sloman Gemma Gosling Angie Presland
Age: 17 Age: 20 Age: 40
Hobbies: Shopping, Hobbies: Shopping, Hobbies: Reading, driving
meeting up with friends reading and meeting and cooking.and partying. up with friends.
But my music video is going to be different to the version by Florence and The Machine and so looking at the age group I am going to pick out a smaller age group to focus on for my target audience. I have decided to eliminate the elder audience and focus on the 17-20 year old. This means I am able to create a more young focused music video as my own age group is within this and so I am able to relate to the parts of the music video I will create therefore meaning my target age group audience will relate to it as well.
Here is my idea of the image and personality of my target audience for my own version of Florence and The Machine: "You Got The Love"...
Amy Sloman Gemma Gosling
<---- Age: 17
Hobbies: Shopping, Meeting up with friends
and partying.
and partying.
Age: 20 --->
Hobbies: Shopping, Reading, Meeting up with friends and dancing.
No comments:
Post a Comment