The Development!

Here I am going to explain the development from my old idea to the new.
Looking at my video analyse, worries began to occur to the similarities of the original music video and the idea I had myself. After doing lots of research and even creating a mini/ half-made music video with the footage in which I had already done, my plan for the music video has changed. With this I would like to explain why, how and what my original and new ideas in tale.

party test with music from Lucy Gosling on Vimeo.
WHY?
My original music video idea was a party like atmosphere in which included features of a actress singing and many handheld videoing features of people dancing and showing characteristics of being under the influence of alcohol. The whole "party" like atmosphere but abit too close to home for being like the original "you got the love" music video, as it was very celebratory as well. So this is what has lead me to look more into the lyrics of the song and bring out the sadness with in it, therefore creating a whole new twist on the atmosphere of the song.

New Idea!
My new plan is to create an almost more sinister version of the song. A male or female who has lost faith and confidence in themselves and feeling lost and lonely.
With this I may include black and white features for some of the early footage, to create those connotations of a sadness in the film. I have thought of some emotional shots of arguing with loved ones and just creating an atmosphere that this is really effecting her relationships with loved ones and friends as well as effecting her as a person and just generally her life.
With this I feel there is a complete difference between the versions of the music video and therefore not allowing the idea of "copying" to be shown in my work. This is very important to me as I feel I can really create a version of the song and music video that no one has really thought about or have thought of the song in that way. The creativity and the idea of having a narrative storyline means that I can be very imaginative and really look outside of the box to create a great music video.