Conventions Of Pop Music

The style of Adele's music videos are an inspiration for my own style of a music video. Adele's music is very emotional and this reflects within the videos. Here I will analyse some shots of a couple of Adele's music videos.

Adele - Someone like you.

Here you can see that the shots are very simplistic but highly edited with a dark contrast. The editing already creates an emotional setting because of the intensity of the long path and the darkness of the trees surrounding. From this I feel that when I choose my own setting for my music video that it is important for me to think about all these features and take into account the idea of editing the settings to make it more intense and emotional. This shot could be seen as an establishing shot, where the environment is being shown and almost introducing the environment for the beginning of the story. This tells me that I should consider an establishing shot at the beginning of my music video to create an atmosphere.

Here the shot shows a close up of the singers face as she is singing. The mise-en-scene is still being considered though the background, we can still see a beautiful image of a bridge, so the environment is still being show to create that sense of innocence and realism as she is walking along a street, an everyday situation. Its not a fancy environment which is seen to be private. As well as this, the emotion on the singers face adds to the complete atmosphere of the video. As the words are emotional, they need to be sang as if the singer really means every word they sing. That is where the audience can completely engage with the video and almost feel the pain that comes through each lyric.

This shot is completely different to the other two, due to the way it has been represented. The back boarder creates a film like style and the landscape image creates an emphasis on the environment. The grey and black colour theme links with the emotional genre, seeing as the colours are seen as "sad" where as with another music video the colouring could be brightly due to the fact the song is happy and cheerful. (For example, Nicki Minaj- The boys)

I like the simplicity of the Adele video and the reason why the video is so simple or intense is the fact that the music video once to focus on the lyrics. This helps me with my music video as the original music video of "You Got The Love" by Florence and the machine does not include intense emphasis on the meaning of the lyrics. "You Got The love" has strong lyrics based around love, the line I will be focusing on in my music video is...

"But you've got the love I need To see me through"

This is because the word "need" sounds desperate and as if they cannot live without it. This will be the story behind my music video by emphasising the need to feel love with someone and how it makes you feel to miss someone, lose someone or never find that someone.

  

Adele - Chasing Pavements.

Here is another screen shot from an Adele music video. This video is seen to be slightly different due to the editing of the video. It is in colour and shows aspects of some creativity in which I feel the other Adele music video (Someone like you) is missing.

This screen shot shows us a male and a female. They are laying on the floor of a pavement and moving about as if standing up. This is very clever how the camera is facing flat down onto them and creating the effect that they are standing up. This is showing the creativity side of what is overall a very sad story. (The story of two people, who have been involved in a car crash and has therefore been throw across onto the pavement where they lay with their bodies motionless. This tell me that emotional videos can be very creative and bright in colour, not just dark and sinister like the 'Someone like you' music video.  

You can see there are the same style of shots in each video still. A close up shot is very common for this genre and seems to help show the emotion that is trying to be persuded though the lyrics and rest of the video. Also you can see there is an establishing shot used within each video, and shows some kind of aspect of the singer walking along in deep thought and emotion, but still showing off the environment in which the video is in. These tell me that if I wish to create strong emotion in my music video I need to look into the shots I use and the environment that I use as all these factors work together to create emotion within my music video.